packaging 

CR_Food packaging.jpg

Packaging design for Top Round Roast Beef

With new locations popping up across the country and new items on their menu, Top Round Roast Beef wished to give their original logo a makeover. With their new logo and packaging they hope to appeal to larger market. I kept the original 50s diner style of the original logo but changed the type, gave the entire design a lighter color scheme, and added some new edgy patterns.